Hainan city launches global tourism campaign

SHANGHAI, China – The ‘Sanya Hearts to Hearts’ global campaign is officially launched on 7th June at Marriott Sanya Dadonghai Bay, China.

The campaign is one of the biggest plans of their annual oversea new media-marketing project. By operating this campaign, they try to develop the brand awareness and reputation of Sanya in the international market. There are over 200 leaders and guests attend the launch ceremony to witness such a phenomenon.

Mr. Fan Mu, the Director of Sanya Tourism Development Commission gave the 1st speech. He said that, since 2015, under many good government policies support, the Sanya Tourism benefited a lot by using the new media platforms. So in 2016, they will keep on leveraging the power of Internet to improve the efficiency of tourism industry and ultimately create its core competitive edge.

As the working partner of Sanya Tourism, the ‘Sanya Hearts to Hearts’ global campaign is designed and implemented by Beyond Summits. During the launch ceremony, the CEO of Beyond Summits, Mrs. Isabella Hou gave a brilliant presentation about the whole idea of the campaign.

The ‘Sanya Hearts to Hearts’ will last over 5 months and finally choose 5 Sanya promotion ambassadors. By having this campaign, Sanya Tourism aims to strengthen the interaction with more users and attract more public attention in the future. Through the incentive system, (the $30,000 Cash Award and 15 days Sanya trip) we target to find out the influential KOL (Key Opinion Leader) and then have more UGC (user generated content) during the process.

Lastly, along with the count down, Mr. Fan Mu, the Director of Sanya Tourism Development Commission, together with several industrial leaders, experts and related entrepreneurs launched the global campaign by filling up the “Heart of Sanya”.

The Sanya Tourism believes that, with continuous development of the new media marketing, the Sanya tourism market will have more opportunities to grow bigger and better.