Tanzania premier tourism fair set to stage next weekend


KILIFAIR, Tanzania’s new generation in tourism and travel trade exhibition portfolios, is scheduled to kick-off next week in Moshi at the foothills of Mount Kilimanjaro.

Set to attract 250 exhibitors from different African countries, the premier KILIFAIR Exhibition is set to take place from June 3 to 5 and is expected to draw a sizeable number of exhibitors, travel trade visitors, buyers, and sellers from various corners of Africa, other than guests from other parts of the world.

Organized by KILIFAIR Promotion Company, the event will be colored by business networking for the tourism industry, in combination with a community fair and three- day entertainment set to attract local people, families and expats.

During the event, Tanzania Tourist Board will be working jointly with the organizers to market Destination Tanzania.

Other, key tourist institutions to exhibit their tourist products and services are the Ngorongoro Conservation Area Authority and Tanzania National Parks. The two institutions are custodians of wildlife conservation and the leading tourist attractions in Tanzania.

KILIFAIR and the Tanzania Tourist Board have agreed to organize and run the exhibition jointly aiming to promote Tanzania as African safari destination for the year 2016, targeting global tourists looking to visit northern Tanzania and Mount Kilimanjaro, the premier tourist zone of East Africa.

Mount Kilimanjaro is the leading tourist attraction in East Africa and which pull crowds of visitors all the year round.

Latest report from the organizers shows that some 156 tourist and travel trade companies from Tanzania have registered to participate, while foreign countries which had shown up are Kenya which is expecting to bring 25 exhibitors, Zambia 19 exhibitors, Uganda 17 exhibitors, Ethiopia 18 exhibitors and Zimbabwe will be represented by seven exhibitors.

The Ambassador of the Federal Republic of Germany to Tanzania Mr. Egon Kochanke is expected to participate and grace the first day of the event.

Mr. Kochanke had agreed to support the KILIFAIR 2016 exhibition through his personal attendance to the event, organizers said.

The German ambassador had promised to full support the event during a brief interaction with KILIFAIR directors at a send-off ceremony that was organized by German embassy in Dar es Salaam for ITB 2016 team and which KILIFAIR directors had participated.

Taking place on the foothills of Mount Kilimanjaro, KILIFAIR exhibition is as well, organized to run as an international tourism and industry fair, promoting and presenting companies based in the Kilimanjaro Region, the rest of Tanzania, the Spice Island of Zanzibar, Uganda, Rwanda, Kenya, Ethiopia and Zimbabwe.

Mount Kilimanjaro, Serengeti National Park and Ngorongoro Crater all in northern Tanzania have been named the New Seven Wonders of Africa by their astounding natural attractions, making Tanzania’s northern tourist circuit East Africa’s leading tourist hotspot.

Other sponsors for the KILIFAIR 2016 exhibition are Ethiopian Airlines and FastJet. Ethiopian Airlines is the officially appointed international Airlines partner of KILIFAIR 2016. FastJet, will offer a return ticket to be won at a raffle as among the event sponsors.

Carrying a banner of “Boosting Tanzania Tourism”, KILIFAIR exhibition is as well, targeting to promote tourism in Kilimanjaro region, the fast growing locality in the African continent.

Modern lodges have sprung up in villages located on the slopes of Mount Kilimanjaro readily equipped to provide services to mountain climbers and other tourists visiting the coffee and banana farms on the mountain’s foothills.

Development of medium and modern tourist hotels also small sized establishments in villages surrounding Mount Kilimanjaro is a new type of hotel investments outside the towns, cities and the wildlife parks in Tanzania.

Living standards, economic activities and rich African cultures have all attracted tourists from across the world, who come to visit and stay with local communities living in villages on the laps of Mount Kilimanjaro, far from the town.

But, with the growing prominence of Mount Kilimanjaro, coupled with demand for more hotels in the surrounding area, luxury hotels and lodges are sprouting in local villages, full of African cultures and ways of life that is blended with modern living standards.