Michelle Obama’s TV campaign a boon for luxury Fiji resort

Michelle Obama’s TV campaign a boon for luxury Fiji resort
Michelle Obama's TV campaign a boon for luxury Fiji resort
Avatar of Harry Johnson
Written by Harry Johnson

A trending hashtag on social media channels has inadvertently placed a big spotlight on a small private island resort in the South Pacific. The hashtag #vomo – which stands for “Vote Or Miss Out” – shares the tag with a luxury Fiji resort named “VOMO”.

Michelle Obamaโ€™s TV campaign bumps up web traffic for luxury Fiji resort

Those interested to find out more about Mrs. Obama’s #vomo campaign and subsequent television broadcast caused a massive increase in Google searches for the acronym – the welcome outcome being an increase of 85% traffic to the resort’s website and 122% increase in search impressions overall, providing free brand exposure and travel enquiries from interested US citizens wanting to know more about the island.

VOMO’s Director of Sales & Marketing, Karen Marvell, said the exposure was indeed “serendipitous.”

Ms Marvell said, “We’re more than happy to share #vomo with such a great cause. And of course we’re loving the new exposure that has allowed our brand to be seen by a larger audience. It’s been quite the welcome windfall during such a turndown in business due to COVID-19 travel restrictions. We’re excited our beautiful island home has been discovered in such a serendipitous way.”

About the author

Avatar of Harry Johnson

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for mroe than 20 years. He lives in Honolulu, Hawaii, and is originally from Europe. He enjoys writing and covering the news.

Share to...