Americans love to visit Namibia

Namibia is now on the map and in the catalogues of numerous USA and Canada-based travel agencies, and Namibia can expect more holidaymakers coming from these countries.

Namibia is now on the map and in the catalogues of numerous USA and Canada-based travel agencies, and Namibia can expect more holidaymakers coming from these countries.

The Millennium Challenge Account (MCA)-Namibiaโ€™s Deputy Chief Executive Officer of Operations, Sikongo Haihambo on Monday made his remarks at the handing-over of vehicles and office equipment as well as a newly-designed interactive website to the Namibia Tourism Board (NTB).

โ€œFor one, there is the N$50 million North-America Destination Marketing (NADM) campaign and its overwhelming successful roadshows undertaken on the other side of the Atlantic.

According to Haihambo, Namibia is the only country with a tourism project among the many others all over the world that benefits from MCA investment and development program.

An analysis of Namibiaโ€™s economy revealed that the countryโ€™s tourism industry holds great potential for growth, he added.

At the same occasion, NTB Chief Executive Officer Digu Naobeb expressed similar sentiments, noting that North American arrivals in Namibia showed positive growth during 2011, compared to European countries.

Local travel agencies that have penetrated the North American market have also shown positive results so far.

โ€œNamibians have already seen the gain, with a 200 per cent increase in business,โ€ he added.

The North American market is still an emerging source market, with potential not only to generate considerable tourism revenue for Namibia, but also to mitigate seasonal fluctuations.

As a means of generating further interest in Namibia within the key North American source markets, MCA-Namibia assisted the NTB with procuring the services of a marketing agency called the Namibia Destination Marketing (NADM) team.

NADM will carry out a full destination marketing campaign over the term of the tourism compact. The NADM campaign is a four-year US$5 million MCA-Namibia-funded initiative.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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