Southwest Airlines loyalty program named Program Of The Year


DALLAS, TX – Southwest Airlines loyalty program, Rapid Rewards, has been named Program of the Year for the Americas by the Freddie Awards, one of the most prestigious honors for loyalty programs in the travel industry. Rapid Rewards was also recognized as Best Customer Service at InsideFlyer magazine’s 28th annual Freddie Awards ceremony yesterday in Las Vegas.

“We constantly strive to provide our loyal Customers with the best program, so to receive the official title of the Program of the Year means a lot to us,” said Jonathan Clarkson, Southwest’s Senior Director of Loyalty, Partnerships, & Products. “Our Customer-focused loyalty program offers a unique combination of Customer Service, award availability, and program value. We’re proud Customers continue to come back for more.”

For the fourth consecutive year, Rapid Rewards, which was relaunched in 2011, won the Freddie awards for Best Customer Service. This is the first time the loyalty program has been voted Program of the Year since it’s relaunch.