Arabian Travel Market: The best of day 2

Day two at the Arabian Travel Market (#ATM2016) kicked off with an in-depth look at the Middle East market, when travel industry research authority Phocuswright took to the stage for their comprehensi

Day two at the Arabian Travel Market (#ATM2016) kicked off with an in-depth look at the Middle East market, when travel industry research authority Phocuswright took to the stage for their comprehensive research-based session.

Following the session, ATM chatted with panelist Jeff Strachan to hear more about their findings.

Midmarket Sector Strategiesโ€ฆ

Next on the agenda was mid-market strategies, where an expert panel, including Hilton Director Mark Nogal, helped outline possible approaches for Middle East destinations wanting to move away from a focus on luxury.


ATM caught up with Mark after the session for a round-up of the key points:

Wellness and Spaโ€ฆ

Today also saw the launch of the ATM Wellness & Spa Program. Throughout the day the dedicated Wellness & Spa lounge was a hive of activity, filled with professionals from the sector all looking to maximize their connection opportunities.

During the day, ATM spoke to Chenot Palance, who told us a little bit more about their resort.

Travel Technologyโ€ฆ

Following a successful launch at last yearโ€™s event, #ATM2016 again welcomed the Middle Eastโ€™s largest dedicated travel technology event, The Travel Tech Show at ATM.

One of the highlights from today in the Travel Technology Theatre included an insightful session with Bruce Martin, Founder and MD of Ginger Juice.

Straight from the stage, Bruce gave ATM a summary of the session.

eTN is a media partner for ATM.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

Share to...