Investing in the hospitality industry: the next frontier

(eTN) – One of East Africa’s premier hotel conferences and trade fairs, Hotel Summit East Africa and the Kenya Hospitality Trade Fair, is now just two weeks away, due to kick-off on July 25 at the K

(eTN) – One of East Africa’s premier hotel conferences and trade fairs, Hotel Summit East Africa and the Kenya Hospitality Trade Fair, is now just two weeks away, due to kick-off on July 25 at the Kenyatta International Conference Centre – for the exhibition lasting 3 days – and the hotel conference due to be held at the InterContinental Hotel Nairobi on July 26.

This year the theme is “Investing in the Hospitality Industry: The Next Frontier” and the event is partnered by the East African Economic Chamber of Commerce While the exhibition has taken place in the past, the conference element is new, hoping to open new doors for investors and showing the many opportunities which now exist across Eastern Africa for global as well as local investors. A further point to be extensively discussed will be service improvements, and ways and means towards those objectives, as well as adapting new marketing strategies for the sector in this part of the world.

Program components include presentations and discussions on Regional Outlook, Investment Assessments – Planning – Strategy and Expansion, Brand Consolidation, Operational Excellence, Revenue Management, Technology and Innovation, Communication, Social Media, and Marketing. In addition, issues of Regulatory Updates, Customer Satisfaction, and Service Delivery will be covered in breakout sessions.

Speakers and panelists include Dr. Eduardo Zepeda, Selim Zain, Mokeira Masita, Dr. Alice Ondigi, Dr. Mary Mbithi, Mikul Shah, Mary Kimonye, Agnes Gitau, and Muriithi Ndegwa, among many others, including this correspondent.

With partners on board like Kenya Airways, InterContinental Hotels Nairobi, Sustainable Tourism Partnership Program, and the East African Business Council, to name but a few, and media partners Eat Out, Sleep out, Capital FM 98.4, THINK – Africa’s Though Institute, and Kenya’s Standard Group, the two events are bound to make an impact for the participants.

The event organizers are Nairobi based Slujan Events (www.slujan-events.com) and more particulars can be accessed via www.hotelsummitea.com .

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

Share to...