Malaysian tourism targeting big spenders next


KUALA LUMPUR, Malaysia (eTN) – Malaysian tourism has said it is seeking to increase the numbers for mid to long-haul visitors market by 20 percent during its extended Visit Malaysia Year campaign.

“They will in bring in more revenue as they would usually spend twice more than the average tourist,” said Malaysian Deputy Tourism Minister Donald Lim, explaining Malaysian tourism’s new marketing strategy, following encouraging visitor numbers during its Visit Malaysia Year 2007 campaign.

The tourism ministry has estimated that the campaign brought in 20.7 million tourists, bringing the total receipt to US$13.7 billion.

Official statistics from the Malaysian Ministry Of Tourism show that tourists to Malaysia spend an average of 6.7 room nights, shelling out an average of US$700 per visit, compared to “quality tourists,” who spend an average of eight room nights, spending US$1,200.

Added Malaysian Deputy Prime Minister Najib Razak: “If they have the money to travel to faraway destinations, then they can certainly afford to spend. We want to bring them to Malaysia.”

Currently, statistics show that some 70 percent of tourists are from Southeast Asia, 15 percent from Asia and the balance from other parts of the world.

Lim also said, “During the extended Visit Malaysia Year campaign in 2008 we are targeting 21.5 million tourists to bring in revenue of US$15 billion.

“By 2020 we aim to change the arrival figures to 50 percent arrivals from Southeast Asia and the balance from the rest of the world. Higher-spending tourists will bring in more revenue as they spend twice as much as ordinary tourists.”

Among potential tourists targeted are South Koreans and Chinese from the eastern seaboard of mainland China.

Malaysia will also be promoting its MICE facilities to potential organizers with exhibitions “specially tailored” to their needs, promoting its resorts and property developments. “We are going to Dubai and Hong Kong to attract rich tourists,” the Malaysian official closed.