Tourist trade fair achieves top polls


FRANKFURT, Germany – Three years ago, the new and only tourist luxury fair loop – Luxury on our planet premiered in the German market successfully. This year loop went into the third round with more participants and a wider concept. From April 10 until 13, 2016 one hundred renowned international hoteliers and providers of tourist luxury products (exhibitors) met one hundred high-profile hosted buyers from the German market as well as the travel affine Central and Eastern European markets at the Kempinski Hotel Gravenbruch near Frankfurt. By the concept of a speed-dating format 28 focused 15-minutes business meetings were held during the day by every participant to establish important contacts and to exchange views on new facts and trends in the industry. The concept was an absolute win for all fair participants, regarding to Lobster Experience GmbH & Co. KG.

“The success of last year has already shown us that we walked the right path with our exhibition concept. loop brings together the right people at the right place and creates a vibrant community in which even small niche operators and vendors find a place in the luxury tourism market. The concept of the fair is designed to increase sales and compression of time resources. In order to reach the same number of personal appointments as at the fair, suppliers and retailers would normally require six months and would also create huge travel expenses,” says Astrid Oberhummer, CEO of Lobster Experience.

loop was accompanied by a program of exclusive evening entertainment supported by leading sponsors. On the first evening of the fair, Lufthansa and One&Only Resorts invited the participants to a stylish gala dinner under the motto “Dinner with Friends” to the Sankt Peter Church in Frankfurts City Centre. Followed by the second entrainment night, the rollicking 360° Luxury Networking Event at the Old Opera House in Frankfurt with around 450 guests, supported by sponsors such as J.T. Ronnefeldt Tea, Ligne St. Barth, S. Pellegrino by Nestlé Waters or the Schlosshotel Kronberg, Prince of Hessen.

The sponsors at loop included the Vienna Tourist Board, the Hilton Brands Waldorf Astoria and Conrad Hotels & Resorts, airtours, Dubai Department of Tourism and Commerce Marketing (DTCM), TINT, Silversea Cruises and Lufthansa AG, who presented their new First Class seat exclusively at the Kempinski Hotel Gravenbruch.