FRANKFURT, Germany – Through strategic marketing efforts the MICE sector in Iceland has grown by 25% since 2013 and the annual growth in 2015 was 11%.
In recent years the importance of the social and economic contribution of the MICE market has gained more interest among the Icelandic government. This is reflected in national and international collaboration and why our Minister of Industry and Commerce Ragnheidur Elín Árnadóttir was asked to chair the Politicians Forum at IMEX 2016 in Frankfurt, as well as taking part in an open debate on topics relating to the international meetings industry.
Reykjavík, Iceland is quickly becoming a popular year round destination for meetings, incentives, conferences and events (MICE) in Europe. Situated midway between North America and Europe, a growing number of international companies and organizations are choosing Reykjavik for its convenient location, interesting venues, great food, comfortable hotels and thriving culture.
A surprisingly high number of airlines offer direct flights to Keflavik International Airport, and it seems like new connections are added every day. The Icelandic nature is inspiring through its beauty, energy and diversity and supplies the stimulation needed to inject creativity and innovation to meetings and events.