Hawaii Tourism seeks proposals for Destination Marketing Management


HONOLULU, Hawaii – The Hawaii Tourism Authority (HTA), the state’s tourism agency, announced today that requests for proposals (RFP) have been issued for the following:

• External Leisure Destination Marketing Management and Representation in combination with Meetings, Conventions and Incentive Services (MCI) for three major market areas: United States, Canada, and Japan.

• External Global MCI Program Management Services.
HTA is seeking a contractor for each market and a program manager for Global MCI, and will select the organization determined to be the most qualified and capable of providing the required marketing services.

The new contract created by each of the four RFPs will have a start date of January 1, 2017.

The current North America leisure destination marketing management contracts, scheduled to end this year, are being reclassified as contracts separately for the United States and Canada major market areas, and will also incorporate MCI services.

The new contract created by the RFP for Japan will replace the current contract, which is scheduled to end this year.