Airberlin showcases new world of premium product at ITB Berlin 2016


BERLIN, Germany – Germany’s second largest airline, airberlin, presents its premium long-haul product from 9 to 13 March 2016 at the International Travel Trade Show (ITB).

The focus will be on airberlin’s Business Class and XL seats in Economy Class that provide 15cm of extra leg room. The new seating configuration on every long-haul aircraft in the fleet makes airberlin the airline with the largest seat pitch in Economy Class on Transatlantic flights. A total of 48 XL seats in Economy and 19 Business Class seats are available on each of airberlin’s A330-200 long-haul aircraft.

Julio Rodriguez, Chief Commercial Officer at airberlin, said: “In particular we’re highlighting our premium segment at ITB. We aim to show our partners and trade show guests that we have a fantastic product, especially for long-haul, and offer our passengers an excellent co-ordinated travel experience, alongside the airlines in our Etihad Airways Partner family. For example, all partners have an adjustable fully-flat seat that converts into a bed in Business Class and it’s one of a kind.”

The entire first floor of the joint Etihad Airways Partners stand in Hall 25 will be devoted to the partner airlines’ Business Class products, where trade show guests can try out the premium product of airberlin, Etihad Airways and Alitalia. In addition, experienced partner airline cabin crew will be on hand to demonstrate the seats, and will be available to answer questions. On public days, guided tours will also be on offer.

airberlin’s Business Class provides a private atmosphere, maximum comfort and individual service. Passengers can adjust the seating and reclining position of the seats to enjoy a fully horizontal sleeping position. They also feature an integrated massage function. The single seats ensure that every passenger has direct access to the aisle whilst enjoying increased privacy, which is the perfect environment for working or relaxing during a long-haul flight.

airberlin will also be launching its new premium campaign just in time for ITB, with a total of 12 motifs by leading illustrator, Avinoam “Noma” Bar. The campaign artfully showcases airberlin’s outstanding premium services, from the XL seat to the fulyl-flat business seat and fine wines specially selected for business travellers by the Sansibar sommelier. This has been achieved by using artwork featuring Noma Bar’s unique sense of double entendre and humour.

New long-haul routes to San Francisco, Boston and Havana

airberlin’s new long-haul destinations of Boston, San Francisco and Havana will also be under the spotlight at ITB. From May 2016, airberlin will fly the new routes non-stop from Dusseldorf several times a week. Attractive feeder connections from numerous German, Austrian and Swiss airports are already available for booking.

In true “Stars and Stripes” style, trade fair visitors on the public weekend can look forward to supporting photo activity at the booth, where guests can take pictures with USA props at a dedicated photo station. Guests can take their printed pictures away as a souvenir, and at the same time participate in the ‘#airberlingoesSFO’ social media competition. The winner will receive a trip for two to San Francisco – including flights and car hire.

In addition, trade fair guests will have the opportunity to participate in a quiz on the Etihad Airways Partner network to win attractive prizes. On Saturday and Sunday, two draws will be held at the airberlin stand, at 1pm and 4pm. For the first time, participation in the quiz is now possible by smartphone as well as at the stand, throughout the exhibition ground.

In addition, trade fair visitors who also have Platinum, Gold or Silver status with topbonus – airberlin’s frequent flyer programme – can use the exclusive waiting area on the second floor of the airberlin booth on public days. Here guests can enjoy hot and cold drinks during a well-earned break from the action.

airberlin is there for its passengers

As a special additional service, and for the first time at the ITB, the airline is offering customers the opportunity to raise issues with the Guest Relations team. The airline originally announced a service campaign at last year’s ITB where airberlin CEO Stefan Pichler promised that incoming complaints would be processed within seven working days from summer 2015.

“By pulling together, the Guest Relations team has accomplished what was promised a year ago, doing a remarkable job over the previous year. Currently, about 94 percent of all incoming cases are resolved within seven days. This is an excellent result but we still want to do better, and continue to work on our service quality standards. It is an important personal issue that our customers are in good hands – even if something unexpected comes up,” Mr Pichler said.

The Guest Relations team will be available on Saturday from 10am to 6pm and on Sunday from 10am to 4pm, at Stand 110 in Hall 25 at the ITB.