PRETORIA, South Africa – The Deputy Minister of Tourism, Tokozile Xasa, will be attending ITB (Internationale Tourismus-Börse) this year to further and strengthen tourism relations between SA and Germany – a core source market for SA. This will take place from 8 – 11 March 2016.
ITB Berlin is a platform to promote South Africa’s tourism offering to the global market. With more than 180,000 visitors, among these 110,000 trade visitors, of whom 43 per cent were from abroad, ITB Berlin is the leading B2B-platform (Business to Business) of all tourism industry offers. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels up to car rentals
Our objective is to provide a business platform for SA trade to meet, engage and do business with German (and international) trade.
South African exhibitors include Provinces: Northern Cape Tourism, Eastern Cape Tourism (also with Buffalo City and Nelson Mandela Bay), Tourism KZN, Joburg Tourism, City of Tshwane, Cape Town Tourism as well as Product: lodges, hotels, car rental and airlines.
The Deputy Minister will participate in a Ministerial panel discussion hosted by the UNWTO as well as attend various networking trade and media engagements to lend impetus to the robust marketing campaign of South African Tourism in Germany.