Tanzania heads to ITB in record numbers

According to information received from Dar es Salaam, nearly 170 representatives of Tanzanian tourism businesses are heading to Berlin to attend the world’s largest tourism show, ITB.

The delegation will be spearheaded by the Tanzania Tourist Board, which put the participation for the exhibition together and which will showcase the country alongside Tanzania National Parks (TANAPA) and dozens of hotels, resorts, tour and safari operators, local airlines, and other tourism attractions.

The Kilimanjaro Tourist and Industry Fair (KILIFAIR) will also be in Berlin to drum up support for their own Moshi-based tourism trade show, and visitors to the Tanzania stand will be able to see the wide range of offerings available, from the islands of Zanzibar and Mafia across the southern and northern safari circuit.

It could not be ascertained if Tanzania’s Minister for Natural Resources and Tourism, Prof. Jumanne Maghembe, will lead Tanzania’s delegation to Berlin, where a number of tourism forums for attending ministers would provide a perfect opportunity to network.

Tourism ministers from other countries in the Eastern African region, namely Uganda and Kenya, will be heading their respective delegations and notably will the trio of Rwanda, Kenya, and Uganda once again have a joint stand space. The three will promote travel in Berlin not just to their own beaches and parks but across the Northern Corridor Integration Project countries, using the single tourist visa for leverage.