Santa Monica hotel announces new Human Resources Director


SANTA MONICA, CA – Santa Monica’s Shore Hotel is pleased to announce the appointment of Laura Martinez as director of human resources to its executive team. Martinez brings more than 15 years of customer service and hospitality industry experience and will oversee human resources at the Santa Monica property.

“We are excited to welcome Laura to the Shore Hotel as she will play a vital role in the recruitment and development of talent that is a cornerstone to our continued success,” says COO Steve Farzam. “One of the hotel’s mission is to provide a personable five-star experience to our guests, and we know that Laura will be integral in supporting and training our staff to excel in maintaining this standard,” Farzam goes on to say.

Martinez brings an extensive knowledge of human resources and customer service to her new role, having worked at impressive brands in the California Market. She was previously director of human resources for Petit Ermitage in West Hollywood and has held varying people services positions at Shorebreak Hotel in Huntington Beach, Hollywood Roosevelt Hotel in Los Angeles, and Erwin Hotel in Venice Beach. Martinez began her career in hospitality at Disneyland Resort in Anaheim as front desk supervisor and progressed through a number of key roles during her nine years at the resort.