InterContinental Hotels Group (IHG), the world’s most global hotel operator, has appointed Sherif A.Omar as its first Global Account Manager, Travel Industry, Saudi Arabia as part of an expansion of the newly-structured global sales team based in Dubai.
Sherif Omar joins IHG with more than seven years’ experience in the tourism trade, primarily working within agencies, consultancies, and wholesalers in the UAE and Egypt, as well as for over four years in KSA.
Sherif’s main role will be to identify new business opportunities through key accounts from the main players within the travel industry in Saudi Arabia & the Middle East , by promoting IHG’s 3,800 hotels globally. With over 50% of IHG’s outbound business from the Middle East coming from KSA, his role is vital in highlighting the group’s seven hotel brands offered internationally.
Speaking about his appointment, Sherif Omar said, “Saudi Arabia is a tourism market with tremendous potential with the World Travel and Tourism Council predicting that it will generate SAR138.4 billion (US$37.0 bn) of economic activity (Total Demand) in 2007, growing to SAR240.3 billion (US$64.2 bn) by 2017. This is a great time for me to join the team and help generate further growth in this key market, as well as strengthen brand awareness by enhancing the current strategic processes and building on existing relationships.”
Tom Rowntree, Vice President, Sales & Marketing, InterContinental Hotels Group, Middle East and Africa, said: “We welcome Sherif Omar to the IHG team here in the Middle East and Africa and look forward to working with him on many new initiatives focused on the KSA market throughout next year. 2008 will is set to be a period of dramatic growth and diversification for the group in the region and Sherif Omar, along with the entire global sales team, will be integral in our continued success.”