Centara executive team becomes more dynamic with new additions


BANGKOK, Thailand – It has been a busy start to the New Year for Centara Hotels & Resorts, filled with a lot of positive change. As Centara has been expanding and diversifying the sales and marketing structure along with other key areas of the business, new positions were created in response to new demands. Centara is pleased to welcome Mr. Paul Wilson, Vice President of Sales, Mr. Adrian Hardwick-Jones, Vice President of Design & Technical Services, and Mr. Tawicha Trakulyingyong (Ph.D.), Group Director of Business Process Improvement. This growth is part of the larger business strategy, which previously included the introduction of the Vice President of Brand, Marketing & Digital.

Adrian Hardwick-Jones

Paul Wilson

Tawicha Trakulyingyong

Mr. Paul Wilson, VP of Sales, joins the Centara team with over 15 years of experience in the hotel and hospitality industry as a sales, marketing and revenue specialist. Relocating from Australia, Wilson held a dual role as National M.I.C.E Director and Regional Sales & Marketing Director at the Mantra Group, representing over 120 hotels and resorts as the most profitable hotel company in Asia Pacific. Prior to Mantra Group, Wilson has nurtured his career with senior roles in leading hospitality companies such as Park Plaza Hotel & Resorts in London and boutique properties in his native Africa. With a passion for driving high performance teams, Wilson has enjoyed a dynamic background with national-level competitive sporting achievements and believes team work is the key to all success.

With 24 years of experience in Asia alone, working across different economic environments and companies, Centara is pleased to welcome Mr. Adrian Hardwick-Jones into the new role of VP of Design and Technical Services. He comes to Centara with both technical expertise and keen business acumen. Hardwick-Jones has worked in a wide variety of countries including India, at Shipra Estates, DLF Retail Developers Ltd, and Strategic Blueprint, in both India and Hong Kong. Most recently Hardwick-Jones was the Regional Director of Design and Engineering of IHG South West Asia. One of Hardwick-Jones’ key roles for Centara will be to assist in bridging the gap between the operations and development teams to allow for greater focus on the end-user service whilst achieving challenging and commercial deadlines.

Mr. Tawicha Trakulyingyong has joined Centara as the Group Director of Business Process Improvement to help drive the improvement of business efficiency across the organization and also to oversee the IT department from strategies to operation management with the aim to increase business competitiveness with the right technology investments. Trakulyingyong has extensive experience in business process improvements and IT strategy, project and operation management in various industries – including retail, manufacturing, banking and financial services. Prior to joining Centara, he held key leadership roles with multinational companies based in Thailand, UK and USA including Tesco Lotus, Minor International, Charoen Pokphand (CP), IBM Service Delivery, and Computer Science Corporation.

Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts said “I expect that these new executives will make a dramatic difference in how we engineer our future business strategies at Centara. They all bring strong backgrounds in their respected fields and am looking forward to working with them and our growing team to achieve our goals in 2016.”

Centara Hotels & Resorts is Thailand’s leading hotel group, with 45 deluxe and first-class properties across Thailand, as well as 21 hotels and resorts in the Maldives, Vietnam, Bali, Sri Lanka, Qatar, Laos, Oman, Turkey and China. Centara also operates 30 branches of SPA Cenvaree, an award-winning spa brand, together with 6 branches of the value brand ‘Cense by SPA Cenvaree’. The company’s Kids’ Clubs are available at all their family-friendly resorts. Centara also operates three state-of-the-art convention centres in Bangkok, as well as two in northeastern Thailand.

Central Hospitality International is a member of the International Coalition of Tourism Partners (ICTP) .