Survey: Hong Kong’s affluent dine out to celebrate special occasions


HONG KONG – According to the latest results of the 2016 Hong Kong Consumer Spending Pattern on Dining Survey conducted by ESDlife to solicit insights on the needs, preferences and spending habits of Hong Kong’s affluent, consumer spending continues to reflect the importance of dining out for the celebration of birthdays, anniversaries, holidays and other special occasions.

The survey shows that consumers decide where to eat based on various criteria, with 668 out of 757 respondents (88 percent) most concerned with food quality and 402 respondents (53 percent) emphasizing price over other considerations such as atmosphere, service and location. For special occasions, Japanese cuisine proves to be the most popular (71 percent), though there is also a strong preference for Chinese (57 percent) and Italian (31 percent).

Not surprisingly, this survey also found that the majority of men in Hong Kong (74 percent) usually pick up the check, with only 29 percent of women preferring to settle the bill themselves. Generally speaking, these results correspond to the findings of the 2015 Visa Affluent Survey, in which 84 percent of respondents indicated that they set aside an average of HK$6,600 per month on discretionary spending, much of which is devoted to “dinner at fine-dining restaurants” (77 percent) and “a night out” (89 percent).