The Sri Lanka Tourism Promotion Bureau (SLTPB), the nation’s catalyst for tourism promotion, announced that they have appointed Ms. Ruvini Dias Bandaranayake as the new Managing Director. The ceremony of assuming duties as Managing Director took place at the Sri Lanka Tourism Promotion Bureau on February 15, 2016, under the patronage of the Hon. Minister of Tourism & Christian Affaires, Mr. John Amaratunga; the Hon. Minister for Ports & Shipping, Mr. Arjuna Ranathunga; and the Chairman of Sri Lanka Tourism, Mr. P.M.Withana.
Together with the Chairman, Mr. P.M. Withana, Ms. Bandaranayke will be expected to lead the team at Sri Lanka Tourism to strengthen the country’s tourism industry and further develop Sri Lanka’s position in the world tourism ranks via various promotional and marketing activities.
Ms. Bandaranayake was previously Executive Director at Airport and Aviation Services Sri Lanka and also, prior to her new appointment at the Sri Lanka Tourism Promotion Bureau (SLTPB), she functioned as MD/CEO of JCT Colombo Oil Bank. By taking her remit as the Managing Director at SLTPB, Ms. Bandaranayke commented that together with the team at Sri Lanka Tourism she will be planning to take Sri Lanka tourism to the next level. Ms. Bandaranayke will also bring a wealth of marketing and management experience to the Sri Lanka Tourism Promotion Bureau which she has gained through her long and successful career in some of the top institutions in the country.
The overall tourism industry of Sri Lanka is poised for growth to achieve a sustainable tourism development phase within the upcoming years. The new government’s strategic marketing plan for 2016 will be backed by both private and public sector stakeholders, addressing long-standing needs of the tourism industry and the future goals of the country as a sustainable tourism destination where the total benefits will be shared among all Sri Lankans. As the newly-appointed Managing Director, Ms. Bandaranayake will expect to set her goals primarily to guide Sri Lanka Tourism to offer the above achievements to the nation.