SAO PAULO, Brazil – WTM Latin America, which takes place between March 29-31 alongside the 45th Braztoa Business Meeting, has seen phenomenal visitor and buyer interest with pre-registered figures almost 30% up on 2015.
This increase in interest will result in WTM Latin America 2016 becoming the best event yet, taking place for a second year running at the Expo Centre Norte, which is conveniently located in the vibrant city center of Sao Paulo.
The event which is expecting 8,000 visitors and buyers will also exceed the US$363 million in business deals and contracts that were signed both during the event last year and in the months that followed.
The increase in visitor and buyer interest can be accredited to the number of significant initiatives which have been improved and perfected over the last four years of the event.
Among them is the Business Tourism area hosted by ALAGEV (Latin American Association of Event Managers and Corporate Travel). The area was added to the exhibition floor last year to host global travel management companies (TMCs), airlines, hotels and technology suppliers.
A variety of networking events are available for delegates to take advantage of, including the WTM Buyers’ Speed Networking and WTM Hosted Buyers’ Speed Networking sessions, where exhibitors have the chance to meet with the top quality travel buyers from the industry. On top of this there is a dedicated session solely for Exhibitors to meet with leading Latin American media outlets and Bloggers.
The vast seminar and conference program, which is free to attend, is also key to this huge increase in registrations for the show. Delegates are given the help and guidance to keep up-to-date with all the latest industry trends, forecasts and breaking news.
There will also be many new exhibitors attending WTM Latin America for 2016 including El Salvador Tourism Board, Culture and Tourism Ministry of Bolivia, Israel Government Tourist Office, Visit Orlando, Visit Florida and Visit California.
Lawrence Reinisch, Exhibition Director WTM Latin America, commented: “We are very pleased to see this huge increase of visitor and buyer interest already. We are certain that the fair this year will bring even more opportunities for participants to source new products, learn more about the industry and close even more business deals, which is the main focus for many delegates that attend.”
eTN is a media partner for WTM.