Eilat (Israel) becomes Partner Region of MITT 2016


EILAT, Israel – Eilat (Israel) has signed an agreement to become an official Partner Region of the Moscow International Travel and Tourism Exhibition (MITT) 2016, the leading event in Russia to conduct business with key members of the travel trade. MITT 2016 will take place in Moscow, Russia from 23 – 26 March 2016 at the Expocentre.

Known as the ‘City of the Red Sea’, Eilat is Israel’s southernmost city, and lies on the northern tip of the Rea Sea – an inlet of the Indian Ocean. The city’s beaches, coral reef, nightlife and desert landscapes make it a popular destination for domestic and international tourism.

The city boosts an array of accommodation options, from hostels for budget travellers through to 4-5*hotels. To cater for Russian tourists, several hotels have recently expressed that they will be offering an ‘all inclusive’ option in the near future.

Tourists to Eilat have a selection of eateries to dine out at. The city’s restaurants serve an array of cuisine from traditional meals (mainly saffron or turmeric flavoured chicken, lamb or vegetables with couscous), to international dishes such as seafood and pasta.

Eilat’s year-round sunshine and white beaches make it an ideal destination for sun worshipers. Furthermore, the rich underwater kingdom offers many diving spots, including the cave site near Coral Beach nature reserve which welcomes new and experienced divers.

Nearby attractions include Masada, a historical landmark and archaeological site. The area is a World Heritage Site and a popular attraction. The rugged fortress is one of the most visited locations in Israel. Travelling to Masada provides an opportunity to soak in the Dead Sea – known for its mineral-rich black mud used for therapeutic and cosmetic treatments.

Eilat also features Dolphin Reef, a place where tourists can observe dolphins in their natural environment and spot sharks at the underwater observatory and aquarium. Furthermore, the Coral Beach Nature Reserve is a place of interest, the reserve is known for its magnificent coral and clear waters.

In August 2016, the city will host an international Jazz Festival – one of its many music festivals. These and Eilat’s numerous sporting events, such as Triathlons and the tennis ‘Fed Cup 2016’, are only a few examples of the diverse events that city has to offer to Russian tourists.

How do Russians travel there? More flight routes from Russia to Eilat are opening up, making the city more accessible. At the end of 2015, the Israeli Tourism Ministry offered a financial incentive of €45 (for every passenger) to aviation companies and tour operators operating direct flights. It is expected that as a result of the campaign, 100 new flights will land in Eilat during the next few months. Coral, Anez and ICS are operators who have scheduled direct flights from Russia to Eilat.

Russian tour agencies and travellers can find out more about Eilat at MITT 2016. The city will exhibit their travel packages in Pavilion 2.1 at the Israel national stand.

eTN is a media partner for MITT.