Sheraton expands presence in Portugal


LISBON, Portugal – Starwood Hotels & Resorts Worldwide, Inc today announced that it will bring its iconic Sheraton brand to the upmarket resort town of Cascais in Portugal with the signing of the Sheraton Cascais Resort. Owned and managed by United Investments Portugal (UIP), the property will join the Sheraton brand on February 24th, 2016 under a franchise agreement with Starwood.

“We have successfully partnered with United Investments Portugal for over 24-years at Pine Cliffs, a Luxury Collection Resort in the Algarve, positioning it as one of the finest resorts in Europe. We are extremely proud to extend this collaboration and bring a third Sheraton hotel to Portugal,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The signing of this fantastic hotel underlines our strong relationship with UIP and highlights the continued demand for the Sheraton brand as we move toward our goal of adding 150 new Sheraton hotels around the globe by the year 2020.”

“We are extremely pleased to expand and strengthen our relationship with Starwood Hotels & Resorts,” said Talal Al-Bahar, Chairman, United Investments Portugal. “Having jointly positioned Pine Cliffs, a Luxury Collection Resort, as the leading resort in Portugal and one of the finest in Europe, we look forward to bringing similar success to the Sheraton Cascais Resort, elevating this magnificent property to the same level, standards and service that we have created at Pine Cliffs.”

Sheraton Cascais Resort will complement the two existing Sheraton properties in Portugal – Sheraton Lisbon Hotel & Spa and Sheraton Porto Hotel & Spa.

“United Investments Portugal has been a key partner for Starwood since the opening of Pine Cliffs Resort in 1992,” said Felicity Black-Roberts, Senior Director Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are committed to working with the right partners on the right properties in order to deliver great returns to our owners. With the strong partnership between United Investments Portugal and Starwood, we are sure that Sheraton Cascais will be a success.”