Aloft brand debuts in Asuncion, Paraguay


STAMFORD, CT – Starwood Hotels & Resorts Worldwide, Inc today announced the debut of its sizzling Aloft brand in Paraguay— one of Latin America’s fastest-growing and tech-savvy economies— with the opening of Aloft Asuncion. Located in the heart of the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America. With seven more properties in the pipeline, Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.

The 120-room Aloft Asuncion is sure to transform Paraguay’s hotel landscape with its vibrant atmosphere that brings travelers and locals together in design-forward spaces with a buzzing social scene and tech-savvy mindset. Located in the hotel zone, steps away from shops, restaurants and nightlife, Aloft Asuncion also offers easy access to World Trade Center, the city’s financial hub where multinational corporations have a strong presence.

“Aloft has become our fastest growing brands in Latin America, thanks to its innovative and social approach which has transformed the select service category,” said Jorge Giannattasio, Senior Vice President and Chief of Operations for Starwood in Latin America and the Caribbean. “We are thrilled to open the doors of Aloft Asuncion today and are certain that this will also transform Paraguay’s hotel landscape.”