Putting Lebanon back on the tourist map


“Let us seek life where it is to be found. And, having found it, life will solve the problems. Fight for the vulnerable unfolding of life. But for that, fight never to yield.” – D. H. Lawrence

The image of the Near East today is often obscured by the tragedies that occur within its borders. Our perceptions tend to overlook the remarkable diversity that shapes the region, instead painting it a homogenous shade of grey that is further darkened by misunderstanding and distance.

However, life has not surrendered in the Levant.

Why don’t we move a little closer? The grey veil then gives way to a palette that is even richer and more vibrant than we could hope for. Vivid colors that bring to mind images of light hitting the Mediterranean shores. Contrasted. Saturated. Majestic.

This describes Beirut in a nutshell. The Lebanese capital constantly reminds us of her resilience, her will to remain more alive than wounded. Day and night, Lebanese water the seeds of countless initiatives and enterprises, but like many nascent beginnings, their echoes remain greatly muffled.

As such, and perhaps now more than ever, it has become necessary to put Lebanon back on the tourist map. So as not to further isolate a region that has much to offer. So as not to give way to a tempting generalization that is as erroneous as it is dangerous.

In the land of the cedar tree, travelers are invited to closely experience the diversity Lebanon has to offer, through a series of charming hotels and guest houses that highlight the human, architectural and culinary wealth of the country.

The bridge is now built. It remains now up to conscious and curious travelers to cross it.