ibtm china 2016: Connecting the incentives, business travel and meetings industry


BEIJING, China – Ibtm china 2016 recently announced its program for this year’s event, open to Hosted Buyers and Trade Visitors, taking place from 7-8 September at the China National Conference Centre in Beijing.

Looking to build on the international content of this year’s show supported by the release of recent statistics that show some 17 million Chinese undertook outbound MICE business trips in the last five years, ibtm china expects the event to have an impact on international suppliers who want to attract business from the continent.

Cici Chen, ibtm china, Senior Project Manager commented, “China has witnessed a rapid expansion of the outbound MICE tourism market with spending in European countries expected to reach value close to US$ 800 Million by 2020. Post show research conducted following our 2015 show has confirmed that 68% of buyers attending the event, expressed an interest in placing business in Europe. Key source markets highlighted included Austria, Belgium, Bulgaria, Croatia, Denmark, France, Germany, Holland, Italy and Spain.”

The GBTA reported that this is the year when China is ‘poised to overtake the US as the number one business travel market in the world.’ Chen continues, “ibtm china has, for over 10 years, been the platform for the world to connect with MICE business opportunities whether they be in China, the Asia region or internationally. Over 5,000 industry professionals took part in our 2015 event and this year we are aiming to deliver even more valuable sales leads to all of our exhibitors through several new high powered business, networking and education events.”

ibtm china’s business model will also feature an appointment system where both Hosted Buyers and Exhibitors can choose who they want to meet with face-to-face. Delivering decision makers and influencers with proven budgets and plans to organize meetings, conferences, incentives and events, each supplier can expect a diary of up to 32 appointments over 2 days.

“Exhibiting at ibtm china gives so much more than just a stand at an exhibition. With our highly qualified Chinese and international buyers – 70% having more than $1million budgets for MICE – we are looking to extend invitations to Association buyers, Corporates and Agencies. Our objective once again is to give our exhibitors the very best business opportunities for their company,” added Chen.

Last year’s exhibitors confirmed the affect of the quality of buyers. Hyejung Yang of Korea Tourism Organisation who has been an exhibitor at ibtm china for the past two years said; “In our first year we secured an incentive tour of 15,000 corporates. At ibtm china 2015 we confirmed an incentive group of 8,000 international delegates.”

Qilin Ye, Hua Yang International Travel who attended ibtm china as a regional buyer commented, “We normally target Italy, Britain Germany, Spain and Belgium as well as capital cities like Paris, Rome, Milan and Vienna, London and other big cities.”

Lin Yang, China Posts and Telecom Tours who also attended ibtm china as a regional buyer commented, “Our clients prefer Europe for incentive trips and exhibitions. Spain, France, Germany and Britain are destinations we will be visiting frequently in the next two years.”