Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Travel News

New marketing strategy to promote Goa tourism unveiled

0a13_262
Avatar
Written by editor

PANAJI, Goa, India – Goa tourism department has adopted a new marketing strategy to promote Goa nationally and internationally.

PANAJI, Goa, India – Goa tourism department has adopted a new marketing strategy to promote Goa nationally and internationally.

Dilip Parulekar, tourism minister told in the just-concluded Goa Assembly about the new methods of marketing used for promoting Goa by his department. The tourism department will release advertisements in print and electronic media in India and abroad to market and promote Goa.

Conventionally, tourism department participated in domestic and overseas events such as road shows and international trade fairs to project Goa as world class tourist destination. But it has now also started using social net working sites such as facebook and twitter. A brand consultant will be appointed to develop brand architecture, work out creative options and implement a brand strategy for Goa tourism.

The Goa tourism development corporation ( GTDC), a wing of the Goa government that is also engaged in promoting Goa tourism, will organize FAM trips for foreign and international tour operators and media to market destination “Goa.”

Around 4.5 lakh foreign tourists visited Goa between January to December 2012. The government is also focusing on new markets of far East, South East Asia, Australia, USA and New Zealand. Efforts are also being made to attract high-end tourists. A golf course is proposed to be developed in Tiracol village in North Goa. Meanwhile, a process is on to appoint a world class consultant to formulate tourism master plan for the State.