Best Western continues resurgence with impressive results


PHOENIX, AZ – Best Western Hotels & Resorts continues to demonstrate a track record of tremendous financial performance with an average RevPAR index of 110 over the past four years (100 represents fair market share versus competitors in measuring revenue per available room). Additionally, the brand continues to reach other milestones including generating revenue of $4.0 billion in North America, realizing $1.4 billion in revenue from its central reservation system and the brand’s loyalty program, Best Western Rewards® drove $1.5 billion to North American hotels.

“I am thrilled with the tremendous success we have achieved over the past four years. This is an incredible time at Best Western. We have launched a new look for our brand, two new midscale boutique concepts called Vib® and GLō℠, and unveiled an enhanced mobile digital platform,” said David Kong, president and CEO of Best Western Hotels & Resorts. “This year marks not only the implementation of these incredible achievements but this iconic brand’s 70th birthday. We are well positioned for another 70 years of serving as a leader in the hospitality industry.”

As the company looks ahead to 2016, the North America pipeline is strong, currently standing at 205 projects (includes Best Western®, Best Western PLUS®, Best Western PREMIER®, BW Premier Collection®, Best Western Plus EXECUTIVE RESIDENCY®, Vīb and GLō) of which nearly 60 percent are new construction. Additionally, of the Best Western PLUS branded projects in the pipeline, 70 percent are new construction. And, of the Best Western PREMIER branded projects, 80 percent are new construction.

“We have set aggressive goals for developing new construction projects and with the introduction of our new refreshed, contemporary prototypes, we are seeing increased interest from developers,” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “With our newest concepts Vīb and GLō, we now offer hotel developers seven types of products that cover the hottest segments in the industry.”

Best Western’s portfolio of hotel products offers development opportunities spanning the midscale to upper upscale segments:

Best Western: With a global footprint of more than 2,500 hotels, Best Western outperforms the competition in the midscale segment.

Best Western PLUS: Since introducing the upper midscale Best Western PLUS brand in 2011, the global footprint of Best Western PLUS hotels has grown to more than 1,000.

Best Western PREMIER: The current portfolio of Best Western PREMIER branded hotels is almost 140 worldwide.

Best Western Plus EXECUTIVE RESIDENCY: This upper midscale extended stay hotel is designed to generate a superior ROI.

Vīb: Best Western’s new chic, hip boutique concept is designed to combine value and style for today’s traveler and is unique to the midscale segment.

BW Premier Collection: Best Western’s soft brand consists of independent upscale hotels in destination and major markets.

GLō: GLō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort.