SUZHOU, China – Today, Suzhou Tourism launches its new social media campaign – “A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft” – to directly target European travelers, a move that also marks the debut of the destination’s Instagram and YouTube accounts. Utilizing core engagement tactics over the next five months, Suzhou Tourism will implement an overall social media strategy that includes an online sweepstakes, monthly giveaways, content creation, consumer engagement, and influencer marketing, with a goal of increasing visibility and awareness for this emerging Chinese city among various digital and social media platforms, specifically its website, TravelToSuzhou.com, Instagram, YouTube, Facebook, and Twitter.
As an increasingly popular destination for European travelers, Suzhou offers a familiar feel as the city is deeply rooted in heritage and is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The artistic synergies and mutual appreciation for culture between China and Europe run deep, as I.M. Pei, a Suzhou native and world famous architect, designed both the Suzhou Museum and the Louvre Pyramid. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as the “Venice of China.” The city is continually expanding its infrastructure, including four new hotels opening within the past six months. In addition, its closest international airport, Pudong International Airport (PVG), has received an increase in flights from Europe by airlines such as Air China, Alitalia, and Finnair, providing seamless access to the city.