Beijing International Tourism Expo 2013 celebrates 10th anniversary in June

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The year 2013 marks the 10th anniversary of the Beijing International Tourism Expo (BITE) 2013.

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The year 2013 marks the 10th anniversary of the Beijing International Tourism Expo (BITE) 2013. Recognized as one of the leading expositions catering to the business and leisure tourism sectors in China, the BITE series has come a long way, opening up countless business opportunities for industry players, introducing new destinations, as well as highlighting new industry trends and future directions. Last year’s presentation saw a total of 929 exhibitors and 220 trade buyers from 80 countries and regions, as well as 43,314 domestic and international visitors.

“China’s immense population of over 1.35 billion is a very lucrative tourism market for both the local and international tourism industries. As the Chinese gain more freedom and flexibility to decide where and when to travel, the potential and growth for outbound and inbound travel is increasing, especially with the government recognizing the various benefits of tourism and drawing up various national strategies to further develop the tourism industry,” said Mr. Edward Liu, Group Managing Director of Conference & Exhibition Management Services Singapore, international organizer of the BITE series.

The latest report by United Nation World Tourism Organization (UNWTO)’s World Tourism Barometer showed that China’s outbound travel expenditure reached US$102 billion in 2012, making China the “first tourism source market in the world” in terms of spending. The report credited the growth to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel. Such trends have allowed the volume of international trips by the population to grow from 10 million in 2000 to 83 million in 2012.

Mr. Liu added, “These trends will be of great advantage for BITE 2013. Especially with the report showing that tourism revenues generated by Chinese travelers surged 40% last year from US$73 billion in 2011 to US$102 billion in 2012, we expect a greater turnout of trade visitors as well as travel enthusiasts at BITE 2013.”

BITE 2013 will be held from June 21-23 at China National Convention Centre. With 92 percent of the exhibition space filled, BITE 2013 estimates to attract 900 exhibitors from 90 countries and regions, as well as 45,000 trade and public visitors. The International Hall this year will see tourism and travel organizations from Brazil, Canada, Greece, Indonesia, Malaysia, Russia, South Korea, Thailand, Turkey, Yemen, the Maldives and many others showcasing their exotic destinations to the visitors.


As one of the unique highlights this year, the International Hall will open one day earlier on the 20th of June exclusively for trade visitors, so as to better facilitate business discussions and meetings between international exhibitors and trade buyers. Other highlights include the Buyers and Sellers’ Meeting Sessions, Pre-scheduled Appointment Program and the Destinations’ Presentations Sessions. The first two highlights will allow buyers and exhibitors to interact and pre-arrange meetings during the exhibition, providing much ease and convenience for business discussions while the latter will provide exhibitors with opportunities to showcase their travel packages and destinations to all interested buyers.

Partnering with the Beijing Municipal Commission of Tourism Development, BITE 2013 will continue its success from previous years, positioning itself as the springboard for international players to propel themselves into China’s lucrative outbound tourism market. BITE 2013 will continue to be the ideal platform for the fostering of travel business partnerships between exhibitors, trade buyers and visitors. For more information, please visit

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Editor in chief is Linda Hohnholz.