SHANGHAI, China – Hilton Worldwide is celebrating its 25th anniversary in China, marking a new milestone in Hilton Worldwide’s legacy of providing Chinese guests with exceptional hospitality services. To commemorate the event, Hilton Worldwide is launching a series of campaigns and promotional activities to showcase its leadership in the industry and underline the company’s unwavering commitment to continuously enhancing its customer experience in China.
“As one of the first international hotel chains to enter China, Hilton Worldwide has been proudly serving Chinese guests for a quarter century. Hilton Worldwide views China as one of our most important markets, marking this moment as a significant milestone in our pledge to providing the best guest experience in the industry,” explained Bruce McKenzie, senior vice president for Operations in Greater China and Mongolia, Hilton Worldwide, “In the past 25 years, we have earned the trust and loyalty of Chinese customers by offering exemplary service, exceptional guest experiences and innovative programs. We are proud of our legacy in China and look forward to continuing our expansion of world-class brands.”
As a result of its success over the past 25 years in China, Hilton Worldwide has embarked on an ambitious growth strategy in mainland China, including targeting to increase its presence from 32 properties (34 in Greater China) with more than 12,000 rooms to more than 150 properties with more than 55,000 rooms. In addition to the more than 115 projects in Hilton Worldwide’s pipeline under the Waldorf Astoria, Conrad, Hilton Hotels & Resorts and DoubleTree by Hilton brands, in 2013, Hilton Worldwide will introduce the Hilton Garden Inn in China, an award-winning upper mid-scale brand to meet the needs of the market’s fast growing business travelers who demand high quality, value accommodation.
“Hilton Worldwide is focused on achieving sustainable growth in China. To accomplish this, we have developed a clear game plan to drive rapid, yet sustainable expansion. As China is Hilton Worldwide’s largest market outside the U.S., we are set to launch our fifth brand in China with the introduction of the Hilton Garden Inn and are on course to have a presence in 75 cities by 2015,” added Bruce McKenzie.
Over the past 25 years, Hilton Worldwide has helped bring alive the dreams of Chinese guests through launching innovative and meaningful initiatives, including the Hilton Huanying program and Hilton HHonors program. Hilton Huanying was established to help growing number of Chinese travelers feel at home through offering a set of Chinese specialty amenities and service standards. Hilton Worldwide has also re-launched its widely successful HHonors program and invested into the program’s marketing and advertising in China to strengthen connections with loyal customers. Moreover, in 2011, Hilton Worldwide became the first multinational hotel company to sponsor the Chinese Olympic Committee (through 2019).
“Hilton Worldwide has always valued its Chinese customers and we have demonstrated our appreciation by providing unique service offerings tailored specifically to Chinese tastes. We always strive to not only improve our service to customers, but also to cultivate talent through our award winning human resource management practices,” said Bruce McKenzie. “Our success in providing guests with innovative service offerings is a direct result of the creativity our management practices have fostered over the last 25 years. We understand our customers and know what they need to feel comfortable and happy when staying at one of our many hotel brands.”
Furthermore, Hilton Worldwide has provided various trainings to over 13,000 team members in Greater China to help them succeed in their career. By establishing cooperation with many top tourism management schools in China, Hilton Worldwide has greatly contributed to improving the talent quality of the hospitality industry. For its efforts in implementing highly successful management practices, Zhaopin.com and Peking University recently recognized Hilton Worldwide as a “2012 Top 30 Best Employer”.