SOFIA, Bulgaria – Bulgarian Minister of Tourism Delyan Dobrev has said that the new brand Bulgaria tourism logo launched on January 17, 2013 is to be reworked “again and again until everyone likes it,” reports Bulgarian national media.
It may be mentioned that the new logo came under strong criticism from some circles domestically. This new logo was produced by a private agency and came under sharp criticism from some quarters in social networks and the Union of Bulgarian Artists. Some circles are of the view that new logo resembles the logos promoting Kyrgyzstan and Odessa, respectively.
The project to produce Bulgaria’s new branding campaign, logo, and slogan, including research and design work and opinion surveys, cost 1.6 million leva (about 800,000 euro).
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