Cruise travelers targeted for conversion strategy in Barbados


Bridgetown, Barbados: Over 600,000 cruise travelers are about to be the target of a new cruise conversion programme in Barbados.

The Freestay Caribbean Cruise Conversion Programme, which was designed to influence cruise passengers’ intention to return as long-stay guests, will be officially launched on Wednesday, January 9, 2008.

According to industry officials, the program is geared toward increasing visitor arrivals and the overall economic benefit derived from the tourism segment.

The promotion was spearheaded by local company, Tropical Shipping Co. Ltd, a division of Goddard Enterprises Ltd., in cooperation with the Florida-Caribbean Cruise Association, the Hotel and Tourism Associations and tourism ministries of the Caribbean.

Top local tourism officials and cruise tourism stakeholders will gather at the Bridgetown Cruise Terminal Inc. where they will unveil the major signage.

The program is made up of several components including a silver doubloon, which will be distributed to each passenger.

Upon returning home visitors can then use the coins to log into the Freestay Caribbean website, where they can access special vacation offers, sweepstakes and the opportunity to subscribe to an e-newsletter.

The coin also serves as a reminder to cruise passengers of their visit to Barbados and thanks them for choosing the island.

The Barbados Tourism Authority will also utilize web metrics to measure the success of the program and track the conversion levels attained.