Singapore Airlines and Virgin America launch frequent flyer partnership

SAN FRANCISCO, Calif.

SAN FRANCISCO, Calif. – Singapore Airlines and Virgin America today announce that they will expand their existing codeshare agreement to include a frequent flyer partnership that will allow members of both airlines’ loyalty programs to earn and redeem points or miles for travel on the airlines respectively named the best for international and domestic service. As of this week, the partnership allows savvy travelers to book travel rewards across the entire combined network of two airlines that have received an unrivalled accumulation of prestigious awards for the quality of their service.

Starting today, members of Singapore Airlines’ PPS Club and KrisFlyer loyalty frequent flyer programs, will be able to earn KrisFlyer miles when travelling on all Virgin America flights, and can redeem their KrisFlyer miles for award travel on all Virgin America routes. Members of Virgin America’s Elevateยฎ frequent flyer program can now earn Elevate points when flying with Singapore Airlines, as well as redeem their Elevate points for international reward flights on all routes flown by Singapore Airlines.* Since the launch of the two airlines’ codeshare agreement in December 2012, Singapore Airlines guests have been able to seamlessly book using the Singapore Airlines code (SQ) on a single ticket for guests traveling between Asia and the multiple Virgin America destinations in the U.S. including San Francisco, Los Angeles, Chicago (ORD), Fort Lauderdale, Las Vegas, Palm Springs, Philadelphia, Portland, San Diego, Seattle, and Washington D.C. (IAD).

“Through our new partnership with Singapore Airlines, we’re able to offer enhanced international travel options to our Elevate members, tapping into an extensive route network across Asia in particular. As an airline that differentiates itself through our distinctive service and unique amenities, Virgin America looks to partner with airlines where the quality of service across cabins is well-aligned with what our most frequent flyers have come to expect,” said Phil Seward, Virgin America’s Director of Guest Loyalty. “That is why we’re extremely pleased and proud to partner with Singapore Airlines, an airline that has been recognized by travelers from the world over for its superlative guest service and in-flight experience.”

Singapore Airlines’ Regional Vice President Americas, Mr Foo Chai Woo, said, “Singapore Airlines is constantly looking to provide new benefits for our PPS Club and KrisFlyer members and this partnership with Virgin America does just that. It is an attractive way for our customers to access a range of popular destinations across the United States through a partner airline which is widely recognized for delighting its customers with its innovative cabin products and customer experience.”

To celebrate the launch of the partnership, Virgin America is offering the chance for one Elevate member to win two (2) round-trip Economy class tickets on Singapore Airlines on their choice of routing between Los Angeles (LAX) and Tokyo (NRT), San Francisco (SFO) and Seoul (ICN) or San Francisco (SFO) to Hong Kong (HKG). Members must enter their information on www.facebook.com/virginamerica to enter to “Win a Stylish Ride on Singapore Airlines.” Members will also earn 500 reward points for entering the promotion.

Bringing together the best of the East with the best of the West, the codeshare and frequent flyer partnership between the two carriers will offer an attractive array of award redemption opportunities for business travelers. Singapore Airlines is the fourth airline to join Virgin America’s Elevateยฎ frequent flyer program, which also includes Virgin Atlantic, Virgin Australia and Hawaiian Airlines.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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