BERLIN, Germany & JAKARTA, Indonesia – During an official press conference in Berlin, Dr. Mari Elka Pangestu, Minister of Tourism and Creative Economy, Republic of Indonesia, presented the performance of the Southeast Asian island nation at the world’s leading travel trade show. From March 6-10, 2013, Indonesia presents itself as official partner country of ITB 2013. At the Indonesian Pavilion in Hall 26, visitors can experience the cultural and natural diversity of the island nation: untouched jungles, endless sandy beaches, diverse dive sites, stunning volcanic landscapes, vibrant cities, and centuries-old traditions and cultures. In addition to the classic program, the ITB Book Award 2013 will be awarded in the Indonesian pavilion on March 8. Two trips for two people each to Indonesia can be won in the raffle being provided by the partner country via the ITB lottery on March 9 & 10.
Indonesian diversity in Berlin
At the center of the Indonesian booth stands a Pinisi-schooner, a typical two-mast sailing ship made completely out of wood. It is currently being manufactured at the beaches of Bulukumba in South Sulawesi – according to the centuries-old craftsmanship of the Buginese, passed down from generation to generation. Traditionally, Pinisi-schooners served as cargo ships in Indonesia, nowadays they are also popular among tourists for extraordinary discovery cruises in the waters of Nusa Tenggara and the Moluccas or they are converted into dive boats to sail the species-rich dive sites of Raja Ampat and Komodo.
Traditional dances and musical performances of various regions give insight into more than 700 different languages and cultures of the 300 ethnic groups of the island nation. For example, the Pakarena is a ritual dance of Makassar, South Sulawesi, telling about the rhythm of life and the relationship with God. Bali is being represented by the fiery Kecak dance, and the Dayak dances stand for Kalimantan (Borneo). Walking Acts of various folklore groups spread Indonesian atmosphere around Hall 26 during all of the exhibition days.
Diverse tourist-offers at the fair
Culinary delights offer a taste of Indonesia’s diverse cuisine, served as an exotic “Culinary Heaven” by Vindex Tengker, chef at the 5-star hotel Dharmawangsa in Jakarta. Indonesian Arabica coffees from Toraja, Aceh, and Lampung awake the spirits of exhausted visitors during long days at the fair.
The theme of wellbeing is, of course, represented at the Indonesian ITB pavilion, as the “wellness culture” evolved originally 1,000 years ago on the island of Java: the Sari Ayu Spa ensures relaxation with traditional treatments using aromatic spices. The massages are free for trade visitors on all days.
Promotion of sustainable tourism
The booth also reflects the central idea of the newly-implemented Indonesian tourism-campaign: “WONDERFUL INDONESIA. The World’s Heart of Wonders.” The symbolic meaning of this message is an invitation to the visitors to experience the true beauty of Indonesia, which comes from the hearts of the people. The biggest attraction of the multinational state is its inhabitants: always friendly and very helpful, and always a smile on their lips. The partnership with ITB Berlin is a milestone, presenting the quality of Indonesia’s tourism and the high-end products and insights it has to offer. This certainly is another reason for visitors to look forward to the ITB 2013.