Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Travel News

AFI’s Mercedes Benz Fashion Week Joburg to unlock city’s fashion potential

joburg_4
Avatar
Written by editor

From March 7-9, African Fashion International (AFI), in partnership with Mercedes-Benz, will host the Mercedes-Benz Fashion Week Joburg (MBFWJ) at Mary Fitzgerald Square in Newtown Cultural Precinct w

From March 7-9, African Fashion International (AFI), in partnership with Mercedes-Benz, will host the Mercedes-Benz Fashion Week Joburg (MBFWJ) at Mary Fitzgerald Square in Newtown Cultural Precinct with two other shows on off-site venues to be confirmed. This will reinforce Johannesburg as a world-class African city that serves as the global market’s gateway into the continent.

AFI seeks to further echo fashion as big business with a host of potential in South Africa by attracting the city’s talented and successful designers. The line-up of designers this season, which includes the likes of David Tlale, Thula Sindi, Suzaan Heyns, and Fabiani, is testament to AFI’s commitment to excellence in presenting the best in creative innovation and commercial success.

In cementing Joburg’s role as a fashion capital, AFI is excited by its partnership with the city of Joburg. “Partnering with AFI to host these leading fashion events puts Joburg on a global platform as a fashion industry leader, along with cities like Berlin, New York, and London,” said Ruby Mathang, MMC for Economic Development at the City of Johannesburg, “These showcases of excellence in fashion design provide unprecedented opportunities to communicate a strong message that Joburg is well and truly open for global fashion design businesses, providing a unique lifestyle destination for fashion tourists and buyers.”

By taking MBFWJ 2013 to Newtown – a modern, aspirational capital of art, fashion, and design – AFI aims to support the city’s young and aspirational entrepreneurs. This event will help AFI engage with young up-and-comers by facilitating a skills exchange using AFI properties, specifically the AFI FastrackTM and AFI Next Generation initiatives. Moreover, holding this prestigious event in Newton will see a flood of urban trendsetters into the area, promoting it as a secure, attractive, and commercially viable place to network.

In 2013 AFI plans to concentrate on growing fashion as a contributor to South Africa’s economy. In doing this, AFI is partnering with the Gauteng Growth and Development Agency on two development initiatives:

– AFI Fastrack™ – The national graduate fashion platform offered by AFI which offers emerging young designers the chance to gain exposure with fashion week through seminars, workshops, and career advice.

– AFI The Next Generation – A platform which offers graduates from the AFI Fastrack™ program an opportunity to elevate their fashion businesses through continued growth opportunities like the recent mentoring program.

AFI Executive Chairperson, Dr. Precious Moloi-Motsepe, said, “My heartfelt belief, underpinned by research and market understanding, is that Africa holds the promise of a positive future for the production and consumption of luxury goods and fashion. Joburg, as more than Africa’s leading international business and networking hub, holds the key to this promise. The city is a world-class fashion and shopping destination and cultural center, and its designers are shining stars whose futures in the global market look increasingly bright.”

South Africa and the continent as a whole can offer new and exciting development to the international market. It all begins with the 2013 AFI Mercedes-Benz Fashion Week Joburg and the development programs which follow.