Vienna 2012: Best tourism result in history

VIENNA, Austria – The Viennese tourism industry can look back on its best year ever: 12.3 million overnight stays, up 7.5% on 2011, have set a new record.

VIENNA, Austria – The Viennese tourism industry can look back on its best year ever: 12.3 million overnight stays, up 7.5% on 2011, have set a new record.

From January to December 2012 every single month saw a record number of overnight stays in Vienna – in total, the annual result of 12.3 million overnight stays represents a 7.5% improvement on 2011. “In 2012 Vienna continued to develop its international outlook as a destination. The 150th birthday of Gustav Klimt no doubt contributed to the result,” explains Norbert Kettner, director of the Vienna Tourist Board. In 2012 Vienna’s top ten tourism markets once again included Germany, with 2,399,000 overnight stays (+1%) in first place, followed by Austria (2,241,000 overnight stays, +7%), Italy (643,000, -2%), Russia (634,000, +22%) and the USA (618,000, +10%). In sixth to tenth place were the UK (429,000, +9%), Switzerland (384,000, +11%), Spain (379,000, – 2%), France (368,000, +7%) and Japan (309,000, +12%).

Vienna also saw strong growth on 2011 from China (198,000 overnight stays, +40%), Turkey (129,000, +25%), Brazil (111,000, +39%), Saudi Arabia (74,000, +63%), the United Arab Emirates (71,000, +14%) and other Arab countries in Asia (101,000, +13%). Vienna’s accommodation capacity grew in the period between December 2011 and December 2012 by 2,600 beds (+5%) to around 55,000 beds, but there was still a slight increase in the average bed occupancy rate to 56.7% (2011: 56.5%), whilst room occupancy rates remained unchanged at 70%. In 2012 Vienna was once again confirmed, now for the seventh time in a row, as the number one conference city by the International Congress and Convention Association (ICCA), with 181 international meetings in 2011.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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