On behalf of the German federal government, the German National Tourist Board (GNTB) has been working internationally to promote Germany as a travel destination for more than 60 years. It communicates the diverse appeal of the country to a worldwide market, thereby promoting a strong and attractive brand – “Destination Germany.”
Germany is a country rich in natural beauty. Between the North Sea and Baltic coasts in the north and the peaks of the Alps in the south lie extremely diverse landscapes, with everything from wide expanses of river and lake land scenery, hilly uplands and densely wooded regions, to agricultural plains and industrial conurbations.
The Zugspitze is the highest mountain in Germany at 2,963 meters. Germany’s longest river is the Rhine, which flows through the country for a total of 865 kilometers. Germany has 14 national parks, 101 nature reserves, and 15 biosphere reserves.
The GNTB has been responsible for marketing Germany in the domestic market since 1999, where its strategic role is to showcase consumer-oriented holiday themes with nationwide appeal.
The GNTB plays an important role in the promotion of Germany as a travel destination on the international market. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions, and also bringing together and optimizing the diverse marketing activities of partners in the German travel industry. It also takes an active role in the form of far-ranging sales activities in new growth markets. In this respect, the GNTB relies on its close collaboration with the German travel industry, partners from commerce, and trade associations.
The GNTB’s business goals are to: increase the volume of tourist traffic; boost foreign currency receipts; strengthen Germany’s profile as a business location; and position Germany as a diverse and attractive travel destination.
Today, life in Germany is subject to a great diversity of cultural influences. It can generally be described as modern and cosmopolitan. The people of Germany love nothing more than getting together and celebrating, in traditional style during carnival season, at wine festivals, at the Oktoberfest and other beer festivals, or during music festivals from classical to rock – all helped along by great food and fine wines from the 13 vineyard regions.
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