Melia Hotels International and UNICEO enhance visibility in the MICE segment

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Melia Hotels International has announced a partnership with UNICEO, the international association for senior corporate event organizers, a further step in enhancing its recognition as a leading company in the MICE (Meetings, Incentives, Congresses and Exhibitions) segment, a strategic priority for the hotel company.

Melia Hotels International will now begin to actively cooperate in UNICEO projects which aim to promote the exchange of professional experiences and know-how among members. Melia will also become a global sponsor and provide support for the activities of the non-profit association based in Geneva.

The agreement helps Melia Hotels International strengthen its positioning in the MICE segment as UNICEO, is the only international association of senior managers responsible for decision-making for the corporate events of major international companies.

Melia Hotels International currently has more than one hundred hotels with specialist facilities and equipment for hosting all kinds of corporate events in all of its different brands, as well as a team of professional specialists in the MICE segment to provide personalized service anywhere in the world.

The company has pioneered the development of specific products to meet the new needs and preferences of corporate clients such as the creation of flexible packages that allow greater control over spending, the development of innovative tools that facilitate organization, or the design of unique concepts such as Power Meetings by Melia, or EcoTouch Meetings to host sustainable events in hotels un the Melia Hotels & Resorts brand.