I am writing to update you on the current situation and to thank you sincerely for standing with us during the recent challenging period.
During the last week, and despite the headlines, thousands of tourists continued to arrive in Israel undaunted. No airline flights were cancelled and while certain tour itineraries were necessarily adjusted to meet the exigencies of the situation, there was neither panic nor overt concern. Altogether, some 100,000 tourists continued vacationing and traveling in our country and we in Israel were honored by their presence.
The safety and well-being of visitors is paramount and Israel was well prepared and committed to handling all scenarios. We were deeply moved by the admirable confidence in Israel and its tourism industry, the trust in our country’s ability to keep our travel industry operating, intact and with the highest standards. And, most importantly, your faith in our determination to ensure the security, safety and well-being of all our visitors. We sincerely appreciate this trust.
Tourism is truly a stabilizing element, it generates income, short and long term investments and prosperity, but most of all, it shows that there is still goodwill and mutual causes that can act as a uniting and peaceful factor, one that has a positive impact on the entire region.
As we move ahead, please be assured of the commitment of the Israel Ministry of Tourism and the Israel travel industry to maintain the momentum that has made 2012 the best year ever for tourism to Israel.