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UNWTO reveals Ulysses Awards winners for this year

Written by editor

An online tool that allows tourism business to assess and improve their accessibility and an initiative encouraging tourists to stay with families in Malaysia are among the five winners of this year

An online tool that allows tourism business to assess and improve their accessibility and an initiative encouraging tourists to stay with families in Malaysia are among the five winners of this year’s UNWTO Ulysses Awards.

Since 2003, the UNWTO Ulysses Awards for Excellence and Innovation in Tourism have honored tourism initiatives that have contributed to the advancement of tourism through knowledge creation and innovation, in line with the UNWTO Global Code of Ethics for Tourism and the United Nations Millennium Development Goals (MDGs).

Hailing from Austria, Brazil, Malaysia, Mexico, and Spain, the 2012 winners will be presented their awards during the UNWTO Awards Ceremony in Istanbul, Turkey (November 15, 2012).

The winners of the 2012 edition are:


Malaysia Homestay Experience Program, Ministry of Tourism Malaysia: Since its launch in 1995, hundreds of thousands of domestic and international tourists have stayed with Malaysian families on their trips, finding this homestay program a unique way to experience the local culture. The initiative is not only benefiting tourists, but has also become a vital source of income for local communities, especially in rural areas.

RUNNERS-UP: Holiday Participation Center, Tourism Flanders, Belgium, and the Pannonian Salt Lakes of Tuzla, Municipality of Tuzla, Bosnia and Herzegovina.


Conservation of the natural and cultural heritage of Quintana Roo, Experiencias Xcaret, Mexico: The Experiencias Xcaret group owns land throughout the Mayan Riviera in the Mexican state of Quintana Roo, all of which has been turned into eco-archaeological parks benefiting visitors, employees, and local communities alike. The Group’s longstanding commitment to sustainability is often cited as a leading example of how tourism can protect land from other less sustainable uses.

RUNNERS-UP: Wine World and Wine & Spa Resorts, Loisium Hotel, Austria; Chanita ta di Fiesta, University of Aruba, Aruba; and Calvia Beach Resorts, Melia Hotels International, Spain.


Landscape of the Year, Nature Friends International, Austria: Every two years since 1989, Nature Friends International has awarded a cross-border and ecologically valuable region in Europe as “Landscape of the Year.” Today, the award has grown to become an important incentive for regions across Europe to protect their landscape and biodiversity through sustainable projects such as tourism; and Experience Tour Project, Instituto Marca Brasil, Brazil: The towns of Petropolis, Teresopolis and Nova Friburgo in the foothills of Rio de Janeiro are the latest to benefit from the Experience Tour Project which helps tourism professionals to adapt their business so that tourists move from “mere spectators to protagonists of their experiences.”

RUNNERS-UP: Sustainable Hospitality Programme, Asociacion de Hoteles de Turismo de la República Argentina, Argentina and Long Run Destinations, Zeitz Foundation, Kenya.


TurAcces/IBV, Instituto de Biomecanica de Valencia, Spain: This free online tool allows tourism managers to assess the accessibility of their facilities, a major factor of sustainable tourism as defined by UNWTO. The tool further provides reports with proposals to improve accessibility, prioritized by importance and urgency based on current laws and standards.

RUNNERS-UP: Amadeus Agent Track, Amadeus IT, Spain, and the Strawberry Energy Concept, National Tourism Organization of Serbia, Serbia.