Haiti can capitalize on its natural and cultural resources to get the country back on the world tourism map, thereby contributing to its overall recovery and development. This was the main message of UN World Tourism Organization (UNWTO) Secretary-General, Taleb Rifai, during his first official visit to Haiti.
โThe role of tourism as a vehicle for job creation, poverty reduction, economic growth and development is undeniable,โ said the President of Haiti, Michel Joseph Martelly, on meeting Mr. Rifai and becoming the latest head of state to receive the UNWTO/World Travel and Tourism Council (WTTC) Open Letter on Travel and Tourism.
The goal of the Haitian government was to ensure tourism contributed to the โeconomic revival and stabilityโ of Haiti, assured the President.
According to UNWTO figures, Haiti benefited from the growth of global tourism experienced last year. International tourist arrivals to Haiti resumed growth in 2011 after dropping by 34% in 2010 – a direct consequence of the earthquake.
โThe strong rebound of international tourist arrivals following the earthquake demonstrates that tourism is perhaps our most viable option for the revitalization of Haitiโs economy,โ said Mr. Rifai.
WTTC President and CEO, David Scowsill, said: โHaiti is still recovering from the devastating earthquake of 2010, but the government, led by President Martelly, has embarked on a path to return the country to growth. In doing so, he has rightly recognized the role that travel and tourism can play in bringing jobs, economic prosperity, and social opportunity to the island. This is a long-term process, but I am honored that both WTTC and its member companies are part of this process.โ
As part of the support of the international community to Haiti, UNWTO will work with the Ministry of Tourism over the coming years to maximize tourismโs role in the countryโs recovery. UNWTO experts will focus on a number of issues, including implementing a strategic tourism development plan, training programs, and a Tourism Satellite Account to better measure the impact of tourism.
The UNWTO Secretary-General also announced a joint campaign with Haiti and the Organization of American States to engage the local population in tourism. โThe population needs to see the benefits of tourism and be part of the sectorโs value chain,โ said Mr. Rifai. โIt is vital that they realize that tourism can be part of the solution, driving socio-economic development, while protecting and preserving Haitiโs unique cultural and natural heritage,โ he concluded.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- As part of the support of the international community to Haiti, UNWTO will work with the Ministry of Tourism over the coming years to maximize tourism's role in the country's recovery.
- UNWTO experts will focus on a number of issues, including implementing a strategic tourism development plan, training programs, and a Tourism Satellite Account to better measure the impact of tourism.
- โHaiti is still recovering from the devastating earthquake of 2010, but the government, led by President Martelly, has embarked on a path to return the country to growth.