10th Anniversary PIMEX will be the biggest and best yet

The 2013 Phuket International Boat Show (PIMEX) will showcase leading marine and lifestyle businesses, products and services from 21 – 24 March at the Royal Phuket Marina on Phuket, with a large in-

The 2013 Phuket International Boat Show (PIMEX) will showcase leading marine and lifestyle businesses, products and services from 21 – 24 March at the Royal Phuket Marina on Phuket, with a large in-water boat display, 2,500 m2 indoor exhibition space and marina-side activities on the boardwalk.

The 10th Anniversary PIMEX will be the biggest and best yet, with up to 60 boats in-the-water, a packed Exhibition Hall and a new ‘Marine Market’.

Organisers moved the Show in 2012 from the traditional January slot to March, to accommodate a larger in-water display of quality boats, which proved to be a great success with the largest and highest quality boat display ever seen in Asia.

The date change in 2012 was well-received, and resulted in an increased demand for more in-water display space. The change also meant the quality of product displayed in-the-water, as well as the quality of visitors, was the highest yet. This year, the in-water area has been expanded further with space for up to 60 boats.

Strategically positioned at the start of the Asian boat show season which runs March through May, PIMEX is set to attract more top international boat and marine product brands, and will host a number of regional product launches as companies from around the world come to PIMEX to showcase their latest products for the 2012/13 Asian season.

New for this year is the Marine Market – an outdoor waterside exhibition space catering to trailer boats, marine products and widgets. With a growing demand in trailer boats – both for exhibitors requiring display space, and from interested buyers, we have created an open space near the Town Square at Royal Phuket Marina which will allow sellers to display small boats on trailers, together with display areas for other products. The aim is to attract exhibitors who don’t display in the Exhibition Hall or in-the-water, and give them the chance to be a part of PIMEX.
The Show will have up to 60 yachts in-the-water from 10m to 35m, power and sail, and smaller trailer yachts for the entry level visitors, with as many as 120 exhibiting companies representing over 250 brands worldwide. Products on display will range from boats to marine equipment and accessories, charter and diving and sailing holidays, technical and design services, marina construction and a wide range of water sports toys and gadgets.

Alongside the marine exhibits will be a wide choice of luxury property, reasonably priced condominium projects and investment opportunities together with other iconic branded goods.

Already 30% of the in-water space is booked and the Exhibition Hall space has seen early reservations in excess of 20%. There will be a diversity of displays from as far afield as China, Australia, Italy and France.

Like its location, the Phuket International Boat Show is a relaxed event where participants celebrate the boating, leisure and luxury lifestyle in an ideal tropical destination. The show is more than boats on display but also an opportunity to see the latest luxury products, properties and engage in some Phuket hospitality.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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