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6000 Participants at a Chinese Tourism Conference Shows Giant Ambitions

China events

China remains a giant in both inbound and outbound tourism. As shown over the years, China aims to become a leader, or some say the leader in the global travel and tourism industry, and this influence has been constantly growing, but quietly.

From November 14–15, the 2024 Meadin Cultural Tourism and Accommodation Festival successfully concluded in Suzhou, China, drawing over 6,000 participants.  

The event brought together decision-makers and leaders from global governmental associations, cultural tourism groups, scenic attractions, hotels, homestays, rental housing, and related industries. Discussions revolved around trending topics such as investment strategies, operational management, product innovation, and technological advancements. Attendees showcased annual research findings and predicted future industry trends.  

With more than 20 forums and closed-door meetings of various scales, the festival served as a hub for exchanging innovative ideas among industry leaders. Meanwhile, the curated exhibition area, supported by over 40 government and corporate entities, highlighted resource integration within deeply interconnected cultural tourism scenarios.  

The two-day festival attracted 3,500 attendees on the first day and 2,500 on the second, 95% of whom were senior-level professionals. Online engagement was equally impressive, with over 10 million cumulative views of images and nearly 100 million video impressions, earning widespread praise for the event’s high-quality content.  

These achievements offer only a glimpse of the ambitious blueprint for the cultural tourism sector.

The name “East Sunnet” signifies the rise of internet-driven innovation in the East. Since launching its first brand, Veryeast, East Sunnet has spent 21 years leveraging internet technologies to serve the cultural tourism industry. Its services span human resources recruitment, training, news, and media operations.  

East Sunnet aims to spearhead Chinese cultural tourism enterprises’ global outreach, elevate the international influence of Chinese tourism brands, and foster cross-border collaborations. By driving AI innovation and establishing global service platforms, it seeks to deepen integration between Chinese and international tourism industries, creating a win-win future for all stakeholders.  

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