Virgin Atlantic brings the Clubhouse treatment to Newark Liberty

Virgin Atlantic has announced details of its latest investment in luxury travel – a brand-new Clubhouse at Newark Liberty Airport set to open in October 2012.

Virgin Atlantic has announced details of its latest investment in luxury travel – a brand-new Clubhouse at Newark Liberty Airport set to open in October 2012.

Created by the same team as the JFK Clubhouse – New York-based architectural practice Slade Architecture in collaboration with the Virgin Atlantic in-house design team – the Newark space is being designed with a mixture of NYCโ€™s downtown flair and Virgin Atlanticโ€™s warmth and individuality. The lounge will live and breathe lower Manhattan โ€“ think Soho boutiques, TriBeCa lofts and Meatpacking District chic.

The personalised food service will offer Upper Class passengers a local community experience with the opportunity to indulge in locally-sourced produce. To allow passengers the maximum time for relaxation before boarding, the Clubhouse will be located airside, after the security checks in Terminal B and close to the gates.

Brad West, Country Manager UAE said โ€œIn Dubai weโ€™re really excited by this news. Our passengers who connect on our seamless route through to New York will now experience two of the worldโ€™s leading lounges at both London Heathrow and Newark Liberty airports.โ€

The Newark Clubhouse marks the final element in Virgin Atlanticโ€™s ยฃ100 million investment in its Upper Class product. During 2012 the airline has also opened a new Clubhouse in New York JFK, unveiled a new Upper Class cabin on its A330-300 aircraft as well a new Upper Class fine dining experience.

Luke Miles, Head of Design at Virgin Atlantic commented:

โ€œNewark has always been very important to Virgin Atlantic โ€“ itโ€™s where it all started with our first flight from London in 1984. The new Clubhouse has been designed to really reflect the spirit and heart of downtown New York and we are confident that it will continue to impress our passengers and give them an experience to remember each time they fly with us.โ€

Virgin Atlantic flies Dubai to London daily connecting seamlessly with Newark Liberty 7 days a week.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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