BANGKOK, Thailand – Intensive buyer acquisition efforts for IT&CMA and CTW 2012 has attracted close to 800 applications from MICE buyers and corporate travel managers across the world, including new markets such as Austria, Croatia, Czech Republic, Egypt, Finland, Israel, Lebanon, Mexico, and Tanzania. The event also has a reported a 50 percent surge in registrations from Australian buyers.
Noteworthy among the interested buyers this year are American Express, HelmsBriscoe, HPN Global, MCI Group, MMCO World, and Thomas Cook Business Incentives.
The 2012 event aims for a 55 percent of Asia-based buyers and 45 percent of international buyers. This aggregate 10 percent shift in focus from last year’s 50/50 split is due to the volatility of the business environment in the UK and US. The hosting committee expects a possible reduction in the purchasing power of buyers from these countries, and predicts that Asian buyers will be able to utilize IT&CMA’s 3 business days to realize business with shorter lead times.
This year, the Corporate Travel World (CTW) conference program plans to woo influential travel managers with its quality content and networking opportunities. Said Mr. Darren Ng, Managing Director of TTG Asia Media: “This year, we have introduced a number of initiatives to capitalize on the increased interest in CTW 2012. With the support of our partners, we have introduced a specially-tailored conference package, which will include air fare, accommodation, and conference registration fees for the delegates.”
CTW’s increasing popularity and market value is evident through an emerging trend of large multinationals nominating more than one of their travel professionals to attend. Leading organizations like Accenture (Japan, Malaysia, Australia, India, and Singapore) Shneider (Indonesia, Singapore), General Electric (Singapore, Malaysia, Italy), Bosch (Asia), and MSD Merck (Indonesia, Singapore), are examples of this trend.
Initiatives to engage a fresh pool of corporate travel managers have been stepped up through extensive acquisition of databases from partners, associations, confirmed exhibitors, and strong referrals from sources such as media affiliates and focus groups comprising leading travel managers and decision makers in Singapore, Malaysia, and Hong Kong.
This year, the event will focus on drawing corporate participation from new markets that have high potential to procure corporate events in Asia. Participation from these countries including China, Hong Kong, Philippines, and Australia, will allow participants the opportunity for balanced exposure and knowledge sharing.
Mr. Thongchai Sridama, member of the Board of Directors and Acting President of Thailand Convention & Exhibition Bureau (TCEB) said: “Thailand is a destination teeming with choices, and we are geared up for all delegates to experience Thailand’s MICE potential and unique products. International buyers, corporate travel managers, and media can join our post-show tours for experiential interaction with our brand-new destination offerings that can be tailored to suit every requirement. Delegates can now plan their itineraries according to the newly-released post-show programs.”
TCEB has revealed this year’s post-show tour destinations to be Chiang Rai, Krabi, and Pattaya. From October 5-7, 2012, MICE buyers and corporate travel managers will have a chance to visit these popular destinations. The pre-show city tours, which have also been announced, display some of the experience-based highlights that TCEB has planned this year, such as the opportunity to take a Thai cooking class. This novel approach, coupled with the chance to see famous landmarks in and around Bangkok, is expected to drive interest in the tours.
Engagement efforts are slated to continue next month at the Preview Reception on July 6, 2012, which will be held at the newly-inaugurated Sofitel So, Bangkok. The by-invitation-only preview and networking event will give the attending association buyers, MICE buyers, and corporate travel managers, an exclusive glimpse into IT&CMA and CTW 2012.