Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

Help! Meeting industry in Germany is about to collapse

The situation in the German meeting and incentive industry must be seen as highly dramatic. In Germany, a lobbying group by the name “Alarm Level Red” is demanding from the government immediate action to assure the continuation of the MICE sector.

It started right before Berlin was planning to host the travel and tourism world at ITB, the largest travel industry event in the world. ITB was canceled last minute on February 28  after eTurboNews predicted it on February 24, 2020. This last-minute cancellation caused significant losses for travel and tourism companies in all corners of the globe.  ITB refunded stand-rents, but significant money invested in events, stand designs, accommodation, air transportation and temp staff already hired was not refunded in most cases. Some destinations invested a majority of their annual promotional budget to shine at ITB, and there was nothing left to shine about.

While the meeting industry has been shifting to zoom events, the sector has been suffering the longest from COVID-19 lockdowns and cancellations. 4-5 months with no revenue cannot be sustainable for any size company.

MICE was generating 130 billion Euros in business in Germany with 1 million people directly or indirectly working in the industry. Making events illegal means making MICE business illegal.

People working in the MICE industry indirectly include catering, cultural business industry, creative design businesses, the accommodation, and transportation sector, restaurants, and shopping. When counting this extended sector to the losses the German Meeting and Incentive industry suffered, the total damage can be substantiated to 264.1 billion Euro with 3 million people fighting to keep their jobs.

SOURCE: Mice Business

Print Friendly, PDF & Email