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W Hotels Worldwide continues expansion throughout the Middle East

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DUBAI – W Hotels Worldwide today announced it has signed an agreement with Al Sharq Investment LLC to debut a new W Hotel in Dubai on The Palm Jumeirah.

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DUBAI – W Hotels Worldwide today announced it has signed an agreement with Al Sharq Investment LLC to debut a new W Hotel in Dubai on The Palm Jumeirah. Set to debut in 2016, W Dubai-The Palm will be located in the emirate’s most prestigious residential, leisure, and tourism hub and will offer spectacular views of the iconic island, Dubai Marina, and the azure waters of the Arabian Gulf.

“We are proud to partner with Al Sharq Investment as we open a new W Hotel in this iconic destination in Dubai,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East, “This signing marks an important milestone in our overall growth strategy to expand the W brand in primary cities throughout the Middle East including Doha, Amman, Muscat, Abu Dhabi, and Dubai.”

Mr. Ali Al Shehri of Al Sharq Investment added, “We are delighted to work with Starwood in bringing the vibrancy and energy of the W brand to The Palm Jumeirah. Once complete in 2016, W Dubai-The Palm will become the top place to be among the icons of The Palm Jumeirah, further elevating Dubai as an unbeatable tourist destination.”

“The W brand’s expansion into Dubai is another milestone in bringing the global design powerhouse to the world’s most exciting and vibrant cities and resort destinations,” said Vincent Gillet, Global Brand Leader, W Hotels and Le Méridien, “W will offer a completely new and distinctive experience to the hotel market in Dubai, providing a stylish escape and innovative design in one of the city’s most premier destinations.”

Through the W brand’s unique and distinctive programming, W Dubai-The Palm will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 283 stylish guest rooms, including 102 suites, 5 WOW suites, and 2 Extreme WOW suites (W’s interpretation of a Presidential Suite). W Dubai-The Palm will also offer W exclusives including the brand’s signature W Lounge experience (W’s transformation of the traditional lobby), a glamorous WET pool, SWEAT (W’s state-of-the-art fitness center) and an AWAY Spa.

The hotel will offer 8 contemporary dining and lounge concepts, more than 2,500 square meters of ultra-modern meeting and event space, and a full-service WIRED business center. These offerings will be complemented by the W brand’s signature service promise, Whatever/Whenever®, providing guests whatever they want, whenever they want it.

Starwood currently operates close to 50 hotels in the Middle East and continues to strengthen its long-established position as one of the leading luxury hotel operators in the region. The company is set to open more than 30 hotels in the region over the next few years, representing a portfolio growth of more than 50 percent. Starwood operates 15 hotels in Dubai, representing the largest concentration of Starwood hotels in any single city outside of New York.

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Editor in chief is Linda Hohnholz.