“Escape To Jamaica” Instagram Live series delivers a taste of the destination

“Escape To Jamaica” Instagram Live series delivers a taste of the destination
"Escape To Jamaica" Instagram Live series delivers a taste of the destination

The Jamaica Tourist Board (JTB) is using its digital platform to deliver a virtual care package to uplift and inspire followers around the world currently practicing responsible social distancing. On Friday, April 3 at 9:00 pm ET (8:00 pm Jamaica time), the JTB will kick off its โ€œEscape to Jamaicaโ€ Instagram Live series featuring one of Jamaicaโ€™s leading disc jockeys, ZJ Sparks. The popular ZIP 103 DJ will host a dance party spinning the latest reggae and dancehall hits live from Jamaica, helping viewers chill and unwind after another week of social distancing.

โ€œEscape to Jamaicaโ€ will occur weekly on the JTBโ€™s Instagram channel. In addition to sharing irie vibes, the series will also feature live cooking demos and pre-recorded wellness sessions. The first wellness session will be on Monday, April 6 at 9:00 am ET (8:00 am Jamaica time), with Empress Thandi Wise, Certified Yoga Instructor from Rasta Wellness Centre and Jakes Hotel. On Wednesday, April 8 at 6:00 pm ET (5:00 pm Jamaica time) the cooking demos debut with Andre Fowles, Food Network Chopped Champion and Culinary Ambassador for Miss Lilyโ€™s in New York, Negril and Dubai.

โ€œWeโ€™re aware that people from all corners of the globe may be in need of an escape with whatโ€™s happening right now. With this live series, Jamaica offers a virtual getaway through our music, cuisine, culture, warm people and that unmistakable Jamaican spirit,โ€ said Donovan White, Jamaicaโ€™s Director of Tourism. โ€œSince visitors are unable to come to us at the moment, we want to bring the โ€œHeartbeat of the Worldโ€ to their homes. Jamaica will be here to welcome travelers when the time is right. We want our followers to know we can only get through this together.โ€

Following is the current schedule of the โ€œEscape to Jamaicaโ€ series, with additional dates to be announced:

  • April 3: ZJ Sparks – Zip 103
  • April 6: Empress Thandi Wise – Certified Yoga Instructor, Rasta Wellness Centre and Jakes Hotel
  • April 8: Chef Andre Fowles – Food Network Chopped Champion and Culinary Ambassador for Miss Lilyโ€™s in New York, Negril and Dubai
  • April 10: DJ Delano – Renaissance Disco
  • April 15: Rousseau Sisters – Jamaican Sisters, owners of SummerHouse in Kingston and Authors of Provisions, The Roots of Caribbean Cooking
  • April 17: ZJ Chrome – Zip 103

 

To participate, be sure to visit the JTBโ€™s Instagram account at www.instagram.com/visitjamaica. Join the conversation with #EscapetoJamaica.

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Chief Assignment editor is Oleg Siziakov

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