Marketing Miami to the luxury travel niche

The Miami Escapes website offers the discerning traveler the opportunity to explore South Florida’s world-class experiences, from exclusive hotels, nightlife, fine dining, and shopping.

www.MiamiEscapes.com allows visitors to explore and book travel to Miami’s top 50 hotels, reserve a table at an exclusive restaurant, and provide access to private clubs and events. In addition, visitors to the site can interact via Facebook, Twitter, as well as a chat room, while exploring the site. The site provides access to the MiamiEscapes YouTube channel, which features videos on many of the featured establishments. The site also translates the sites content into 50 languages.

Miami Escapes is a curated luxury travel brand designed to bring the best of travel options to the most discerning travelers in the US, Canada, Europe, and Latin America through a comprehensive program. By invitation only, the program features only 50 of South Florida’s most highly-regarded hotels.

“Marketing to the luxury travel niche provides an untapped opportunity to stimulate highly-profitable travel to the South Florida area. To be successful, it’s necessary to have a campaign targeted at high net worth individuals. The campaign should reach them directly with a comprehensive and multifaceted strategy,” said Glenn Harris, Principal of Miami Escapes, “Miami Escapes offers that through integrated efforts of a world-class multimedia website experience, social media marketing, an alluring coffee table publication, and a high-definition television series. For the upscale hotel, restaurant, boutique, or activity in South Florida, it’s the perfect supplemental marketing solution.”

Miami Escapes features the top hotels, as well as the best of dining, shopping, and active experiences in South Florida. The hotels invited into the program are four- and five-star resort properties with many affiliated with Relais & Chateaux Hotels, Preferred Hotels and Resorts, and The Leading Hotels of the World. This program will produce bookings from jetsetters from around the world for the properties selected for participation. Some of the properties in the program include Acqualina Resort and Spa One Bal Harbour, Canyon Ranch Miami Beach, and The Raleigh, among others.

The luxury boutique property, The Betsy South Beach, is the latest property to be invited into Miami Escapes. “We were pleased to be one of the resorts to be invited to be a part of this exceptional program. We have reviewed the website and multimedia application for Miami Escapes, as well as the publication and television programs and were very impressed. The Betsy is a luxury boutique hotel offering a special, personal experience for our guests. We feel that our participation in the Miami Escapes program is the perfect opportunity to showcase our property to an expanding audience of affluent travelers,” said Jeff Lehman, General Manager of the Betsy and Chairman on the Miami Beach Visitors and Convention Authority.

The program has already received enthusiastic support from the travel industry and is supported by the Miami Beach Commissioner and Vice Mayor Michael Gongora. “The business model and concept are quite unique,” said Michael Gongora. “The innovative marketing strategy is designed to provide the affluent consumer with a multiple array of luxury travel options available in South Florida. We are excited about the opportunity to showcase this beautiful area and bring additional travelers who will learn about upscale travel throughout the region.”

Highlights of the program include the interactive booking website, the publication, a series of high-definition luxury travel television programs, as well as print advertising, public relations, and targeted celebrity and travel industry marketing efforts.

Miami Escapes is a comprehensive website designed to provide potential guests with an informative and enticing pre-travel research and purchasing experience. The website provides extensive information on each participating resort property including room categories, restaurants, available services, as well as editorial content. The visitor will also be able to book her/his vacation instantly via the booking engine. www.MiamiEscapes.com also features comprehensive information and photos on the area’s best restaurants, shopping experiences, culture, nightlife, and recreation.

“We developed Miami Escapes to embrace the opulence of the American Riviera and share these tantalizing options with the affluent traveler. Prior to Miami Escapes, a comprehensive information source on luxury travel to South Florida did not exist in one location. By combining an impressive multimedia website, social media, the publication with a widely-aired high definition television series, the program showcases each of the destinations and resorts and inspires the consumer to book their vacation. It’s a perfect solution,” commented Harris of Miami Escapes.

As this is a very exclusive and selective program, only a limited number of partners will be able to participate. To find out more, contact Miami Escapes at [email protected] .

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