Auto Draft

Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Tolerant cultures reaping the benefits from gay travelers

capetown_9
capetown_9
Avatar
Written by editor

A benchmark affiliate report has been published by the UN World Tourism Association (UNTWO) in partnership with the International Gay and Lesbian Travel Association.

A benchmark affiliate report has been published by the UN World Tourism Association (UNTWO) in partnership with the International Gay and Lesbian Travel Association. The Global Report on LGBT tourism was released in January 2012 and found that destinations offering a tolerant culture were reaping the benefits of increased travel to – and spend by – gay travelers.

The report cautioned against making assumptions about this market, as sexuality is not necessarily an indicator of socio-economic status or leisure choices. Although difficult to accurately measure the impact of gay tourism, sources in the USA attribute 5 percent of tourism spend to the LGBT market. In Cape Town, this is thought to be 10-15 percent of all tourists.

Progressive attitudes in countries such as South Africa, Argentina, India, Spain, Mexico, and South Korea have attracted the LGBT market in droves. The wedding market for this sector is a big driver, and the LGBT sector appears to have bucked the recession trend, bringing higher-than-average spend to their holiday destinations. In addition, the advent of same-sex marriage laws have meant that many gay couples are now traveling with children and spending in the family market.

Generally savvy in digital media, LGBT travel is influenced by social media and digital or actual word of mouth. Cape Town is a favorite with gay travelers for its matchless beauty, diverse lifestyle, colorful people, and large local gay population. South African events such as Gay Pride, The Pink Loeries Mardi Gras, the Out in Africa Film Festival, MCQP, and Mr. Gay South Africa are further reasons for LGBT travelers to choose SA as their destination. The UK’s Guardian recognized Cape Town as “One of the Ten Most Popular Gay Destinations in the World.”

Destination marketing associations who were successfully attracting the LGBT market were working proactively at gay-targeted expos and fairs but were also aligned with equal rights organizations that promoted tolerance. Says the International LGBT Travel Association, “reaching out to LGBT travelers in an informed, authentic manner is essential.” In particular, LGBT travelers were sensitive to destinations who were only interested in their money.

In 2011, a total of 76 countries in the world still made homosexuality illegal and of these, five still find it to be punishable by death. The UNTWO points out that the struggle for gay rights is a human rights struggle.